Modern fashion photography was officially born in 1911 and the founding father was Edward Steichen, who focused his image taking process on the model, and the clothing by cautious light set-up to emphasize on the beauty of fabrics.

I believe that expression tells the story.

Every photo shoot has a specific story and the emotion should convey the mood with additions of a great model, clothing, makeup and stylist. While the clothes and make-up are perfect but there is the lack of expression on the face that the image is blank.